Monday, February 16, 2009

The multiple benefits of multifunctional aesthetics

An increasing trend in aesthetic laser systems--for skin rejuvenation, hair removal, skin tightening, tattoo removal, and so on--is multifunctionality. A related trend is promotion of the devices in terms of cost savings and increase of revenue streams for practitioners. Two examples of this are announcements made this month by Candela and Sciton.


An increasing trend in aesthetic laser systems--for skin rejuvenation, hair removal, skin tightening, tattoo removal, and so on--is multifunctionality. A related trend is promotion of the devices in terms of cost savings and increase of revenue streams for practitioners. Two examples of this are announcements made this month by Candela and Sciton.

I suppose this trend is simply evolutionary, but in light of current economic conditions, especially in the aesthetics realm, it seems especially fitting.

Sciton noted that its new Joule product would enable "revenue stimulus for the current economic environment that will easily translate to solid, long-term practice-building and growth." Perhaps the translation will be easy, but I doubt it will be quick. I hope I’m wrong, though.

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